In a press release announcing the update, Sony said that the rollout will allow users to enjoy not only the Apple TV+ streaming service, but also Apple TV channels, such as SHOWTIME, CBS All Access, and Starz, all of which will be available ad-free and on-demand. Other attractions include new and popular movies, as well as personalized and curated recommendations through the Apple TV app. In a press statement, Mike Fasulo, the President and COO at Sony Electronics, North America, said: “We take great pride in the superb picture and sound quality of our innovative TVs. Now with the Apple TV app, we are making great entertainment even more enjoyable, and easier for customers to access.”